ARM & HAMMER™ Charcoal White Toothpaste Review

I was invited to review Arm & Hammer’s Charcoal White toothpaste recently.  The goal was to brush my teeth exclusively using the chosen toothpaste twice a day for 5 days and report my findings.  Arm & Hammer also sent some mini samples of their other flavours for me to give out to friends and family.  Oscar loved playing with all the boxes!

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What is the difference with Arm & Hammer™ toothpastes compared to others?

To be honest, I had never tried this toothpaste brand before.  I grew up using soley Colgate- the bog standard one with nothing fancy.  When I made my own toothpaste buying decisions I always tended then to either stick with Colgate or pick up Macleans or Aquafresh, depending what deals were on.  What makes Arm & Hammer toothpastes different is their unique baking soda formulation that claims to deliver the ultimate deep clean.  Baking soda is a natural, less abrasive cleaner compared to other whitening toothpastes; its particles are able to dissolve deep down into the microscopic crevices on the tooth surface, resulting in a deep clean.  The Charcoal White toothpaste has a bold claim on the box saying it removes 100% more surface stains compared to other whitening toothpastes, so I was keen to put it to the test!

“Arm & Hammer™ Charcoal White™ removes 100% more surface stains than a non-baking soda toothpaste (when used twice a day as directed).”

Results

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I will try to get a better photo when the room is a bit brighter, but there is definitely a difference!

So my first impression was that I could definitely taste the baking soda, but this was not a bad thing, it was just different compared to every toothpaste I’d tried before.  My teeth also looked grey during brushing due to the charcoal!

Honestly, after the first brush, I noticed the deep clean effects and my teeth seemed brighter and I was sure some stains were removed already.  After 5 days I definitely noticed whiter, somehow shinier gnashers and my teeth felt like they would feel and stay fresher for longer after brushing.

Verdict

I went into the challenge with an open mind, thinking I might or might not like it.  What I did not expect was that I would LOVE it and that I would tell all my friends and family about it and now here I am blogging about it!

I have tried many teeth whitening toothpastes in the past and NEVER noticed any difference, in fact I would often ask myself why I bother choosing the ‘whitening’ ones when they would cost more and my teeth would stay the same.

I can honestly say that I have switched brands for good now (this is not an ad!) and I have already convinced some friends and family to do the same!

So thank you Arm & Hammer and also The Insiders for the opportunity 🙂

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Another way to make your teeth look whiter is to get a tan 😉

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